Hello IDEO team,
I am extremely excited by the possibility to be a part of and contribute to the creative works of the IDEO team as a Communication Design Lead.
And this is a brief introduction of myself, my design philosophy and experience – from curated, selected products to tailored event spaces. My foundational philosophy is that Design is the Art of Transformation—shaping not just objects, but how we perceive the world. From my decade of work experience in creative roles, from creating the communication material for Tesla to luxury-brand storytelling, This philosophy is applied and continued to grow and hone my understanding and skills that impactful work occurs when people feel heard and are co-creators in the process. I take time and care in iteratively working with each and every one of my clients and projects to transform their vision into visual experiences.
Consider myself a "design generalist with a purpose." Drawing inspiration from various sources, I have great love for beauty while emphasising the importance of reciprocity, much like Robin W.K. describes in Braiding Sweetgrass. The goal is to create "strawberries" that are both beautiful and meaningful, drawing people in, and achieving the purpose that a client envisions and creating experiences for both the target audience as well as the client through the process.
The collective experience acquired has also taught me the importance of using design to drive change—values that resonate with IDEO's mission. Having engaged with diverse and global perspectives through my early studies and frequent travel, I've grown to appreciate our shared humanity to find topics of connection. It is strongly believed that communication and design should unify 'us' rather than focus on'myself' or ‘them’.
To be an effective leader, striving to be both a growing designer and a better human involves being present and listening actively, understanding that success comes from collaboration. Curiosity drives exploration of various cultures and forms of expression, enriching the ability to be open-minded, communicate ideas, and transform them into a visual reality.
Design that "make life better.” resonance to believe and journey.My international background—combining Hong Kong pragmatism with Western design training—enabled a to identify and draw upon a wide range of experiences and cultural understandings that may resonate and elevate a design idea into a societal improvement both big and small. I thrive both on leading and working in teams to distill complex concepts into engaging experiences, through considered discussions, ideations and exploration and transforming these into creations and stories whether through brand films, interactive installations, or thoughtfully placed elements.
It would be a privilege to be able to join and contribute to the work of IDEO, inspire and grow as a fellow designer with like-minded people. Welcoming opportunities to share more about my skills, experiences, processes and portfolio of work, and to meet with the broader IDEO team.
Best regards,
